SIMPLIFY the Brewer

Sale price Price $24.00 Regular price Unit price  per 

Nobody wants bad coffee. Coffee equipment is useless unless it makes good coffee. SIMPLIFY the Brewer makes good coffee a part of your daily life. From newbies, coffeeholics, to professional baristas, anyone can make the best coffee with SIMPLIFY the Brewer. 


Lesser, faster and stronger.

Minimising the contact between the brewer and a paper filter, maximising the flow rate. And also, because of the other reasons below, the extraction yield gets high, and the coffee is brewed strong enough.

A big hole of 40mm

The hole bigger than any other traditional brewers never disturbs the flow. 

Air vent between the brewer and server

Three legs make an air vent between the brewer and server which lets air go out and accelerates the flow.

Pseudo Double Wall Structure

In traditional pour over brewers, the inside temperature goes down while brewing. On the other hand, SIMPLIFY the Brewer keeps the temperature inside with its unique pseudo double wall structure of the brewer and a paper filter.

Six bottom protrusions

The protrusions deform the bottom of the paper filter. The deformation urges water to move inside SIMPLIFY the Brewer, which helps to extract more and more.

Perfect material for brewers. 

The thermal conductivity of plastics is lower than a quarter of glass or ceramic, which helps brewing to be more stable (for more information about this, see here). Among many kinds of plastics, we have chosen Tritan™ by Eastman Chemical, a BPA-free transparent copolyester, which is perfect for brewers.

Reliable food safety standards

Tritan™ is approved for food contact by the U.S. Food and Drug Administration (FDA), the European Food Safety Authority (EFSA), European Commission, Health Canada, etc. It is also compatible with the Japanese Food Sanitation Act.


Tritan™ features excellent durability and resistance to any shock, and you can use it for a long time.


The gravity of Tritan™ is 1.18, and its weight is less than half of glass or ceramic. SIMPLIFY the Brewer itself weighs only about 60g.

Even the little things are for a mighty tasty coffee.

Paper filters you can get anywhere.

We recommend Kalita Wave Filter 185. The standard filter simplifies your filter-purchasing.

Made in Japan

SIMPLIFY the Brewer is manufactured in a well-managed factory in Japan.

Recommended Recipe

  1. Set a paper filter in SIMPLIFY the Brewer, and rinse the filter (or not if you are lazy).
  2. Pour water at the centre of 15g fine ground coffee (No circular motion!).
  3. When you pour 230g of water for 30 seconds, stop it.
  4. Wait for 60 to 90 seconds until all the water drops from the brewer.
  5. Serve and enjoy!


Capacity: Suitable for 1 to 2 cups
Weight: approx. 60g
Material: Tritan™ (BPA-free copolyester)
Colour: Transparent
Maximum Recommended Service Temperature: 100℃ (212°F)



*For production expediency, there may be some traces of the moulding.

*All specifications and designs are subject to change without notice.